Scheels to Title Sponsor Heroes Game

Football
11/11/2021 8:50:00 AM

NU Athletic Communications

SCHEELS has deepened its commitment to support everyday heroes as the new title sponsor of the “Heroes Game” between the Nebraska Cornhuskers and Iowa Hawkeyes. The 11^th annual matchup between the Big Ten Conference rivals will kick off at 12:30 p.m. on Friday, Nov. 26 from Memorial Stadium.

Notably, the 2021 SCHEELS Heroes Game will continue the rich tradition of recognizing and celebrating local heroes who exemplify the goal of positively impacting the community and who inspire others. Nominations are being accepted online through Midnight CT on Friday, Nov. 12 via Scheels.com/heroes. Fans are encouraged to nominate everyday citizens of Nebraska and Iowa who have performed extraordinary acts of heroism. Husker fans also can submit nominations through the official dedicated page on Huskers.com.

One citizen-hero will be selected and honored as the representative of each state and each team, respectively, at the SCHEELS Heroes Game in Lincoln. They will receive VIP treatment as special guests, with on-field recognition and his or her name inscribed on the Heroes Trophy.

SCHEELS, a current partner of the Nebraska Cornhuskers and Iowa Hawkeyes, is a multi-year title sponsor of the Heroes Game. The ongoing relationship between SCHEELS and Nebraska is overseen by Huskers Athletic Partners, the university’s athletics multimedia rightsholder and in-house partnership team.

“SCHEELS is incredibly honored to be the title sponsor of the annual Iowa and Nebraska Heroes Game,” said SCHEELS Chief Marketing Officer Marcus Thornton. “There are hundreds of local heroes in each community we serve, and they are the ones making a difference each day. This partnership is one small way we can recognize the heroes around us and express our sincere gratitude.”