Nebraska Athletics Announces Partnership with Aramark Sports + Entertainment

Husker fans will officially see new setups at games in 2025.

Nebraska Athletics and Aramark Sports + Entertainment (Aramark) today announced a new multi-year partnership to manage all game-day food and beverage services. This includes concessions and premium spaces, at the University of Nebraska’s Memorial Stadium, Bob Devaney Sports Center, and other University-operated athletic venues

Pinnacle Bank Arena and Haymarket Park are not University-operated athletic venues.

Aramark is a food and beverage provider at more than 60 premier stadiums, arenas, and sports facilities across North America. Nebraska is their fourth Big Ten Conference client, adding to Iowa, Minnesota, and Washington.

“We are thrilled to partner with Nebraska Athletics as we grow our presence in the Big Ten and throughout the NCAA,” said Alison Birdwell, President and CEO of Aramark Sports + Entertainment. “College sports fans are incredibly dedicated, and we take immense pride in delivering unforgettable food and beverage experiences through our fan-first philosophy. We eagerly anticipate welcoming Cornhuskers fans and showcasing our hospitality on every game day.”

The change is expected to increase concessions offerings and speed of service. The latter saw improvements this past fall with the change to cashless concessions. The announcement includes concessions with continue to offer “local fan favorites”, which would mean Valentino’s, Runza, and Fairbury’s hot dogs.

As part of the partnership, major stadium renovations are planned for Nebraska Athletics’ football facilities in the coming years, which Aramark will play a key role in developing.

“Aramark Sports + Entertainment is well known as an industry leader in the food and beverage services space,” said Troy Dannen, Director of Athletics at the University of Nebraska. “As we continually strive to provide the best fan experience possible at all of our venues, Aramark will have a great impact in making our concessions operations more efficient and providing fans with additional offerings.

“Additionally, Aramark has successfully assisted with the implementation of alcohol sales in several college stadiums in recent years, and their expertise in that area will be critical as we add alcohol sales in all of our venues beginning with the 2025 season.”

Alcohol has been sold at Nebraska home events for a couple of years for different venues, including basketball at Pinnacle Bank Arena and baseball at Haymarket Park. The stadium improvements and new provider will be bringing this added amenity to more Husker home games.

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