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College Football Stars Get Rich While NIL Deals Fail Other Players


What threatened to become the first mass walkout over pay in modern college football unfolded on Sept. 29, 2023, at a Marriott in Iowa City, Iowa. As team members from the visiting Spartans of Michigan State University gathered in the lobby the evening before their game against the Iowa Hawkeyes, the mood was charged with anxiety. “Man, they pulled all the money from us,” one player said, according to a person who was there and who asked for anonymity to protect their relations with the team. “Take me to the airport, I’m going back,” another announced. Soon, others began to discuss sitting out the game.

During the short flight from East Lansing, Michigan, around three dozen of the team’s players had received a stunning email from a booster group that had committed to paying them… Now the group told some Spartans it was ending those payments.



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