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Big Ten Conference partners with BTN on marketing and corporate partnership opportunities

The Big Ten Network and the Big Ten Conference, in conjunction with Learfield, today announced the creation of a groundbreaking new partnership through which BTN will offer sponsors and advertisers multimedia, marketing and corporate partnership opportunities associated with Big Ten events. The assets will include in-venue signage, official designations, corporate hospitality, digital and social media integration and on-site promotional activation along with print and radio inventory. Additionally, BTN’s own assets, including television spots, and those of the FOX-owned Home Team Sports, will be leveraged to provide a robust corporate partnership platform. Among the first brands to take advantage of the

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